Indian consumers will soon have the opportunity to experience more of the world’s best wines, with the Government of South Australia launching the South Australian Indian Wine Expansion Program that will run over the next 12 months.

South Australian wine exporters can register their interest by Friday 8 October to participate in the India wine market briefing webinar to be held on 13 October.

Championed by one of India’s most accomplished wine professionals and the first in India to win the globally coveted title of ‘Master of Wine’, Sonal Holland MW will represent South Australia’s participating wineries as Program Ambassador.

The Indian Wine Expansion Program will further support South Australian wine producers already exporting to India to tap into new market opportunities, as well as those wineries looking to expand their international footprint into the India market. The program will provide Indian consumers with the chance to try more of South Australia’s premium wines.

India’s growing middle and upper-middle class has, over the last few years, created huge market potential for South Australian products with India experiencing an e-commerce boom in 2020 largely due to COVID, which coincided with some states allowing the sale of alcohol and wine through the e-commerce channel. This presents huge market potential for South Australian wineries.

The Indian Wine Expansion Program will provide importers, distributors and buyers from target cities, including Mumbai and New Delhi, with the chance to participate in dedicated promotions of South Australian wine at high-end hotels and restaurant chains, as well as online activations.

It also provides South Australian wineries with the opportunity to learn more about the Indian market and how to either widen their distribution channels or export to the market for the first time.”

South Australia’s Regional Director for MENA and India, Sidharth Mehta, said; “The Department for Trade and Investment acknowledge India as a key market with long-term potential for South Australian wineries to export. It is extremely important to channel our efforts in building awareness about the quality and range of produce which South Australia as a wine region offers to consumers.

“This program, to be executed with Sonal Holland, will not just target final consumers of wine, but also the sommelier and hospitality industry in India who are key stakeholders in this journey.

“Our in-market representative Varun Anthony, based in New Delhi, will provide on-the-ground support and market insight to South Australian exporters and work together with Sonal in reaching out to importers, distributors and buyers as part of this new program.”

The Indian Wine Expansion Program will run for 12 months and will feature education and assistance to South Australian wineries on how to access the Indian market, create strong brand awareness and provide importers and distributers with key information and insight into South Australian wines.

Find out more about the Wine Export Recovery and Expansion Program

Sourced from the Department for Trade and Investment’s website: India to get a taste of South Australia’s wines