18/11/2020

The state government has launched a new 10-year strategy to accelerate the development of South Australia’s creative industries.

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The Creative Industries Strategy sets an ambitious target of five per cent growth per annum to 2030.

“In addition to the vibrancy and cultural value that the creative industries contribute, the sector brings enormous economic value to our state, with South Australian creative businesses directly contributing $1.2 billion to the local economy,” said Minister for Innovation and Skills David Pisoni.

“Achieving the target of five per cent growth per annum will see the gross value added for the sector nearly double, to $2.1 billion by 2030.

“This is a strong, industry-led strategy for South Australia’s creative industries, and is an integral part of this government’s vision for economic growth.”

Minister Pisoni said the strategy is the culmination of extensive industry engagement, taking in the advice and expertise of more than 500 individual entrepreneurs, artists, educators and businesses.

“In the wake of the devastation wrought by the COVID-19 pandemic, we believe that the creative industries have demonstrated incredible resilience and proven its immense cultural value,” Minister Pisoni said.

Minister for Trade and Investment Stephen Patterson said this is one of the nine industry sector plans that make up the Growth State initiative.

“Growth State aims to drive economic growth by leveraging our competitive advantages. South Australia’s creative ecosystem is growing rapidly, inspiring new enterprises and attracting the industry’s top global talent.

“The creative industries’ impressive capability – including virtual reality and augmented reality – is of significant importance to other key growth sectors.

“This capability is increasingly being used in areas such as defence, mining, space, health care, automotive, engineering, and even tourism.”

Group Managing Director of KOJO Dale Roberts said:

“Our state’s creative industries have over many decades been recognised and sought out by global markets. Together we are committed to playing our role in helping to grow our state’s economy and build a diversified workforce that provides a flourishing eco-system of vibrant businesses, entrepreneurs, artists and creators.”

Minister Pisoni said industry has identified that, in order to make South Australia a state where creative businesses can thrive, a holistic and collaborative approach should be taken to developing and strengthening key elements, from education through to export.

“This ranges from embedding creative skills development into all levels of education, through to businesses collaborating with universities and VET providers to ensure courses are flexible enough to meet future workforce capability needs.”

View the strategy.